Yea I get it,its okay but I wish that all the mags that give advice (construction,snow,lawn)were not so geared to certain segment of their reading population. Often times the articles are so specific that I don't finish the article before I am either laughing or cussing because they don't have aclue about how snow is done, other than in a population from which they did an interview with a few contractors. For example I saw a DO and Don't article that was done,I would've had to cross out some of the items, for example telling plowers to push snow up over curbs into grassy areas and not to pile in the middle of lots. It has taken me year of training to have my guys do the opposite. i would rather charge the owner to load out his snow than be billed for damaged sod, trash on the grass,broken curbs and trucks when they dont go over the curb but through it. Now there are sometimes things that can be gleened from some of the articles and the new product reviews are nice(but they can be a little behind the times)and just having a snow industry magazine gives us some credibility. So there is a purpose for this magazine and i like to see it but don't take them as bible.