SIMA moves forward with new vision, mission Milwaukee, WI, March 16, 2016 – As part of its updated strategic plan, the Snow & Ice Management Association (SIMA) has refined its mission, vision and core values, which will help SIMA support its members and the industry it serves. The changes are a result of planning meetings that took place with the 14-member Board of Directors and SIMA staff in late 2015 and early 2016. Going forward, SIMA’s direction and product offerings will be shaped by the following: Mission: Empowering snow & ice management for success Vision: We fight for the industry to be one of the most valued professions in the world, ensuring that snow & ice management services are never taken for granted. Core Values: Sustainability, Innovation, Service, Quality, Trust, Passion SIMA will use these tenets to focus on operational best practices, consumer outreach, credentials, research and education moving forward. “The association has grown significantly, and the board and staff have struggled with how to prioritize the many issues facing our members and focus on the areas where we could have a true and lasting impact,” explains Board Vice Chair Justin Gamester, CSP. “We hope that these new tools will take all of us into the future with confidence and a realistic plan for continued success.” About the Snow & Ice Management Association (SIMA) Founded in 1996, the Snow & Ice Management Association is the North American trade association for professionals involved with the snow and ice industry, including snow plowing as well as commercial and residential snow removal for shopping centers, sporting complexes, apartment buildings, offices, schools and universities, hospitals and other necessary facilities in your community.