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Residential promotions

Discussion in 'Business Fundamentals' started by Theshoemaker, Aug 9, 2010.

  1. Theshoemaker

    Theshoemaker Senior Member
    Messages: 210

    Does anybody use "promotions, or deals" when advertising residentials?? If so, what do you use?I'm thinking of advertising a couple bucks off 1st visit or something along that line.

    Any help or advice would be greatly appreciated.
  2. Mick76

    Mick76 2000 Club Member
    from Maine
    Messages: 2,157

    say get "2 neighbors or the same street and give a % off" or something along that route. Remember the tighter the route the easier and (usually) more $ you'll make
  3. grandview

    grandview PlowSite Fanatic
    Messages: 14,609

    Sign up 3 of your neighbors ,and you still pay full price!
  4. Grassman09

    Grassman09 2000 Club Member
    Messages: 2,808

    I'd sign up for that one. :laughing:

    A friend of mine advertises that if u sign up a neighbor he sends a $50 cheque. I'm not sure if that worked well or not. Must have he bought a second kubota L series tractor.
    Last edited: Aug 9, 2010
  5. Premier

    Premier Senior Member
    Messages: 274

    Grandview what if i get 4 neighbors to sign up? :laughing:
  6. Lugnut

    Lugnut Senior Member
    Messages: 250

    then you only have to pay 125% of your original price!
  7. Exact Services

    Exact Services Senior Member
    Messages: 198

    I was considering an early sign up special for flat rate seasonals...give them a cut off time sign up by such and such date and get $XX off.?
  8. Theshoemaker

    Theshoemaker Senior Member
    Messages: 210

    Yea, that works also, i did that years ago and had pretty good results with it.
  9. Neige

    Neige Sponsor
    Messages: 2,215

    Thats what we do, its highly effective, and you get your money up front.
  10. grandview

    grandview PlowSite Fanatic
    Messages: 14,609

    You really should try and fill up your route first with full fare customers first then fill in the holes with the discounts so your not wasting drive time.
  11. poolboy

    poolboy Junior Member
    Messages: 16

    I just use monthly flat rate for custs and tell them it is figured into the rate
  12. csi.northcoast

    csi.northcoast Senior Member
    Messages: 320

    i give them a june to august discount
  13. Exact Services

    Exact Services Senior Member
    Messages: 198

    I see your point. With each passing year my residential snow service area gets smaller. My lawn service area is much larger but grass grows gradually and you can plan routes around various areas. So my logic is I'll gladly shave off a few $ off flat rate seasonals to get the market concentration I really want literally in a single neighborhood and frankly tell the out skirt people I can't service that area or if I do the rates will be much much higher than last year or save those for the per event only plans at some of the astronomical rates many poster here on plowsite claim to get for plowing a driveway and never getting out of the truck to shovel. I also completely clear steps and walks.

    Bottom line I need some sort of gauge to find out if snow is really worth doing vs. another winter fill in job such as pizza delivery. Last 2 winters I did snow to gain lawn customers. I now have more lawn customer now than I can frankly handle when there is more than 1 day of rain per week.
  14. sherwti

    sherwti Junior Member
    Messages: 1

    Would anyone share there marketing plan or point me the right direction..... Sample of letter...Mailings or hangers for Mail Box. I appreciate any assistance. I am a newbee just starting out... looking to develope tight route with residential and light commercial. How many jobs or hours can you take on and still provide great customer service? Please advise