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Ram No Longer Dodge?

Discussion in 'Ram Trucks' started by NBI Lawn, Dec 1, 2012.

  1. NBI Lawn

    NBI Lawn PlowSite.com Addict
    Messages: 1,797

    I guess I am out of the loop here. I just read that Dodge is no longer the "owner" of their truck line. Ram is now it's own brand. When did this happen?
  2. Banksy

    Banksy PlowSite Veteran
    Messages: 3,113

    And I think Jeep is made by Fiat now.

    I've seen and heard commercials where Dodge is not used with Ram. As in "the new Dodge Ram". Now it's just Ram. Not sure what's up with that.
  3. IA Farmer

    IA Farmer Senior Member
    Messages: 410

    Its been that way since 2010 I think. Ram also has the Dakota line.
  4. theholycow

    theholycow PlowSite.com Addict
    Messages: 1,180

    They launched "Ram" into a standalone brand instead of being a model of Dodge. The brand is still owned and manufactured by Chrysler. The only difference is marketing.
  5. Red_Rattler

    Red_Rattler Senior Member
    Messages: 201

    Its so the dealerships that are chrysler or jeep only (dont have dodge cars to sell) can still offer a truck on the lot without having to buy the who brand. smart move on their part. Thats why Chevy has GMC
  6. V_Scapes

    V_Scapes PlowSite.com Addict
    Messages: 1,072

    "Ram" trucks still have the Dodge logo on the interior. they created the Ram brand so that ram trucks would keep their own identity and not start looking too much like the Dodge vehicles on the road.
  7. trustyrusty

    trustyrusty Senior Member
    Messages: 174

    It's interesting that Ram trucks look so much like the Dodge vehicles on the road.
  8. NBI Lawn

    NBI Lawn PlowSite.com Addict
    Messages: 1,797

    Not anymore. 2013 they did away with it.
  9. V_Scapes

    V_Scapes PlowSite.com Addict
    Messages: 1,072

    Did away with what, the logos?
  10. 95HDRam

    95HDRam Senior Member
    Messages: 157

    All the logos interior and exterior all say RAM. I test drove a 2013 Ram 1500 Fri and is sharp. Look for the HD line up in the first quarter. Great move on Diamler Chrysler part bc MOPAR has more of an influence in the RAM line up.