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Pro‐Tech Completes Branding Project

Discussion in 'Questions, Rules, Suggestions' started by Michael J. Donovan, Jun 23, 2013.

  1. Michael J. Donovan

    Michael J. Donovan Head Moderator, Online Communities Staff Member
    Messages: 1,269

    Launches New Savik® Brand​

    Pro‐Tech Manufacturing and Distribution, Inc. has completed a branding initiative resulting in two distinct brands being offered under the Pro‐
    Tech umbrella: Sno Pusher and Savik. These separate brands will allow Pro‐Tech to maximize its commitment to innovation and the advancement of the snow and ice industry.

    The Sno Pusher product line encompasses the yellow containment plows Pro‐Tech has been manufacturing since 1993 – the first company to introduce these types of plows commercially. The introduction of the Pro‐Tech Sno Pusher helped to revolutionize the snow and ice industry by drastically increasing the productivity of snow and ice professionals who typically were limited to truck plows as their main resource for clearing large, commercial lots. The Sno Pusher brand is committed to offering high quality, durable products that are competitively priced and available.

    The Savik product is a new, elite‐level containment and multi‐use plow. The Savik brand is a direct result of our product development philosophy which includes partnerships with industry experts, our ongoing quest to be a knowledge‐driven organization, and our desire to advance the industry. Savik products feature industry‐first sensor technology, component optimization, and customization that provide snow and ice professionals the ultimate in flexibility, efficiency, productivity and results. The first model to be released under the Savik brand will be the ERG.

    “These brands represent Pro‐Tech’s purpose,” said Craig Geller, president of Pro‐Tech, “which is to deliver meaningful contributions to the snow and ice industry by way of innovation being a knowledge‐driven organization. We hope and expect the industry to advance with our ongoing product and service offerings.”

    About Pro‐Tech Manufacturing & Distribution, Inc.
    Pro‐Tech Manufacturing & Distribution, Inc. offers robust product lines consisting of containment and multi‐use plows to help its customers address multiple surface conditions and
    applications with confidence and efficiency. We are committed to innovation, being knowledge driven and the advancement of the snow and ice industry. For more information, contact Pro‐Tech Manufacturing and Distribution, Inc., 711 West Avenue, Rochester, NY 14611, call 888‐787‐4766, e‐mail sales@protechcorp.com, or visit www.protechcorp.com.