planning for next year

yukon

Junior Member
Location
MI
Since this winter has been such a flop, I am trying to plan marketing strategy for next year. I have not run ads in the yellow pages for the last 2 years, but am seriously considering it for next year. The prices are insane! Does anyone who runs ads in the yellow pages have any comments to their investment returns?? I'm really unsure if these amounts are worth it.........8K a year for an ad???

Please Help!!

:confused:
 

JD PLOWER

PlowSite.com Veteran
Location
Somerville MA.
8 GRAND!!!! Is that for a half page! We run a 1 inch ad in the Boston yellow pages and it only costs us about 1800 per year. In a major population center like New York or Chicago I could see 8k for an ad but it should still buy a reasonable size.

Btw it is a VERY GOOD investment, have 70-80% of our work through this ad.
 

Nova

Member
Location
Toronto, Ontario
I think for $8,000 you could do a lot more than just one ad in the yellow pages.

Look into a marketing consultant if you're serious, they can help without spending 8 grand!
 

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