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Bobcat Company launches new blog site

Discussion in 'Questions, Rules, Suggestions' started by Michael J. Donovan, Dec 1, 2014.

  1. Michael J. Donovan

    Michael J. Donovan Head Moderator, Online Communities Staff Member
    Messages: 1,269

    Bobcat Company launches new blog site ​

    (WEST FARGO, N.D. — November 2014) Bobcat Company has launched the new Bobcat Blog (blog.bobcat.com) — a site where equipment experts, other individuals with Bobcat Company and occasional guest bloggers will provide perspective on Bobcat® products and their applications, markets, customers’ businesses and lifestyles, and promotions and events for the large and growing Bobcat social community. It’s all designed to help customers be more successful on jobsites and in running their businesses.

    Bobcat Blog topics will include tips on equipment selection, operation, maintenance and safety; economic forecasts and general state of the industry; finding employees, marketing a business and maximizing profitability; getting the most out of equipment and attachments around acreages and farms; and details on contests and other customer-engaging activities offered by Bobcat Company and its dealer network. Posts will be designed to appeal to all common compact equipment industries: construction, compact equipment rental, landscaping, agriculture, buildings and grounds and personal property maintenance.

    “Articles and videos that provide first-person tips and perspectives have always been popular with our customers,” said Kristen Hintermeyer, Bobcat social media manager. “The Bobcat Blog will offer more of that than ever before to our customers and social audiences. Plus, we’ll give some of our customers and community members the opportunity to be guest bloggers, sharing insights and experiences with their peers. And we’ll be looking for ideas for new topics and angles so regular visitors continue to find it valuable.”

    New blog posts will be added twice a week at blog.bobcat.com. The blog can also be accessed through Bobcat social channels — Facebook (facebook.com/BobcatCompany), Twitter (twitter.com/bobcatcompany) and Google+ (plus.google.com/+BobcatCo).

    Bobcat Company, headquartered in West Fargo, North Dakota, is a worldwide leader in the manufacturing and distribution of compact equipment. Bobcat compact equipment includes skid-steer, all-wheel steer and compact track loaders; compact excavators; mini-track loaders; VersaHandler® telescopic tool carriers; utility vehicles and Toolcat™ utility work machines. Bobcat is a global brand with more than 550 dealer locations in North America and the leader in compact equipment — the industry’s original innovator, beginning more than 50 years ago with the first compact machine and predecessor to the skid-steer loader. Bobcat Company is a subsidiary of Doosan Infracore Bobcat Holdings Co., Ltd., a wholly owned subsidiary of Doosan Infracore Co., Ltd. For more information on Bobcat products, visit bobcat.com.