As a GM proponent, I would only say that the product that GM has put out for the past 25 years has met our needs sufficiently. Have we had problems? For sure. I recall a time when three of our four truck fleet had blown reverse out of the 4L80E. I have seen the frame crack issues on the pre '11 frames. And there are other things if I sifted through our records. Despite these issues, we still choose to purchase GM trucks. The point is less about what truck is suited to suburbia and which are suited to back-country life, and more about where you see your needs met and after the sale service. Most of my purchasing decisions are less about price than what happens after the sale. And it seems to me that brand loyalty pays dividends when it comes to after-sale service, at least in our experience. Now I know that doesn't capture all of the bravado that has been bantered about here. The point is there really isn't a whole lot of difference amongst the different offerings anymore, the days of the good 'ol solid work truck are over (even 12V Dodges with decent bodies are becoming extinct). So as long as you're buying a new truck with PW and PS, it seems silly to debate that one brand is clearly best. We're all deciding by which seated heat works best.