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When to advertise?

Discussion in 'Business Fundamentals' started by martyman, Sep 19, 2006.

  1. martyman

    martyman Senior Member
    Messages: 281

    Hi guy's again, I've been on here for a few years...I use a Jeep Rubicon and this Year I have a nice Myers Poly plow, so I'm hoping to do more contracts than last year. Last year I had around 55 and I would like to try and do 80 tymusic I'm looking for some advise on when is a good time to post ads...I don't want to be too early and I don't want to be too late...Around November my local paper is literally packed with guy's advertising and I get lost in the shuffle and very few calls. I was thinking about using the postal service, has anyone used that and did it work? Last year I had a problem with one customer that I split the payments, her cheque bounced :redbounce and I would like to try and force everyone to pay the full amount up front, but I'm weary that people will not sign the contract.
     
  2. Mainiac

    Mainiac Member
    Messages: 46

    I start about now. I like to let the second homeowners know about my services, a lot of people want their cottages plowed and shoveled when they arrive.
    Good luck this year!
    Mike
     
  3. EnviroTeam

    EnviroTeam Member
    Messages: 71

    I am just north of you in Barrie, we started our mailings last week of September. As for signing contracts, You are right I think people around here would balk at paying 100% up front. I ask for half at signing and the other half in two equal payments post dated for Jan 1st and feb 1st. That way if anything bounces you have covered most of it and you can stop service. I charge $25 service fee for NSF cheques and suspend service until payment in full including NSF Fee is received and cleared. So far in 4 years I have never gotten a bad cheque and never had anyone balk at the arrangement.

    Hope that helps.
     
  4. emayer23

    emayer23 Senior Member
    Messages: 117

    this is my first year plowing and i posted three pull tab fliers at local grocery store (just looking for 5or6 cust) checked today no one has even grabed one of tne tabs its been two weeks am i being to impatient :redbounce
     
  5. Mick

    Mick PlowSite.com Veteran
    from Maine
    Messages: 5,546

    Probably. Put out a couple more flyers. Wait till after the first snowfall. Be ready to tell some of them - sorry, but I'm full up. Learn how to say "No".
     
  6. Brian Young

    Brian Young PlowSite Veteran
    Messages: 3,382

    I started in August securing commercial accounts and lining up mowing customer's for plowing. But if it's new customer's you are going after I would advertise NOW! and flood the market with your name.
     
  7. mike33

    mike33 Senior Member
    Messages: 335

    Bobcatservice

    If you have 50 or so why would you want more when it sounds like you are a 1 man show. Even if your only doing driveways thats a lot of accounts.to take care of.
    Mike
     
  8. emayer23

    emayer23 Senior Member
    Messages: 117

    what..........50 im confused?
     
  9. mike33

    mike33 Senior Member
    Messages: 335

    Bobcatservice

    Sorry his thread steted he had 55 accounts last year and wanted to do more this year.
    Mike
     
  10. emayer23

    emayer23 Senior Member
    Messages: 117

    no my fault thought that was directed at me