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What is the best way to get BUSINESS?

Discussion in 'Business Fundamentals' started by PAPLOWER, Jan 24, 2005.

  1. PAPLOWER

    PAPLOWER Junior Member
    Messages: 18

    I looking for bset way find BUSINESS after a storm .
    Or looking in the summer for work in the winter?? :alien:
     
  2. MIAWPUKEK

    MIAWPUKEK Senior Member
    Messages: 267

    Make your self present! Go out and do some friends/neighbours/family driveways. When people see you out all over town doing driveways they might stop you and ask you to do theirs. Works for me, but I live in a small town where everybody knows everybody. Or just get a magnet sign to stick on your door and park at malls and stores.
     
  3. face-shot

    face-shot Junior Member
    from NH
    Messages: 11

    Early in the season i seson i sent postcard advertisment 14oo people. I got 35 acounts out of it and it cost less than $1500. It seems like alot if $ but if i plow the acounts twice at $25 a piece its paid for. Thats my two cents
     
  4. Gusco

    Gusco Senior Member
    Messages: 117

    I advertise on local webpages as well as local papers when winter is about to begin. The web advertising is free. The papers i use ( two papers ) usually run about 35 bucks for the ad i place a week. I only do the papers right brfore winter and prior to a "Known storm" Other thanthat i sometimes take the old fashined approach and knockon doors like i did as a kid with a shoovel in my hand. Respectivly i get about 2 people out of of 15 knocks or drivebys. I love it when people are out there shoveling and watch you pull up and say "Shew im glad you stopped". Ive gotten more plows that way!!
     
  5. justme-

    justme- 2000 Club Member
    Messages: 2,138

    When I used to advertise ( I haven't had to for 3+ years now- all new customers have come from referrals) I would advertise in the local small papers that get mailed to every home in a certain local. I would also make flyers with my logo, contact info and brief message and would drop them off at potential houses as I was driving around doing other things- especially in the neighborhood of current customers.

    Also, I made up a special flyer with the logo and contact info saying " I was asked to estimate a home in your neighborhood please contact me for an estimate on your snowplowing needs" that I would leave in a neighborhood when I was estimating a new customer there. You'd be surprised how well that works- just make them professional looking.
     
  6. ibelee

    ibelee Senior Member
    Messages: 188

    Advertising

    I agree w/ justme.
    22 years ago, when I went into Contracting, I sent out flyers and it got me started.
    This is my first year plowing and, other than my contracting contacts, flyers have been my most successuful means of advertising. Every snow/ice event while I'm out plowing, my wife rides around the county and gives flyers to any lots, stores, ect., that are not being serviced. I have picked up two large commercial accounts like that this year. Both accounts were being serviced by someone who just didn't show up.