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Tovar Snow trademarks the term "zero tolerance"

Discussion in 'Commercial Snow Removal' started by elitelawnteam1, May 17, 2014.

  1. elitelawnteam1

    elitelawnteam1 Senior Member
    Messages: 164

    What does this mean for contracts and advertising? Can we just not use this term anymore?

    http://www.trademarkia.com/trademark-details.aspx?name=zero-tolerance&tid=85587413
     
  2. Whiffyspark

    Whiffyspark 2000 Club Member
    from SOMD
    Messages: 2,402

    Lol

    That's pathetic.

    I'm going to trade mark that

    It doesn't mean a damn thing to me.
     
  3. TCLA

    TCLA 2000 Club Member
    Messages: 2,699

    Great questions.

    It looks like they're using the term as part of their brand and policy. It's what their clients can expect from them. They shouldn't have any problem achieving this utilizing their experience, staff, commitment and resources they have.

    Not to be confused with the term when used as a specification for on site results.
     
    Last edited: May 18, 2014
  4. TGS Inc.

    TGS Inc. Senior Member
    from Detroit
    Messages: 568

    Well said Jim!

    :salute:
     
  5. Defcon 5

    Defcon 5 PlowSite.com Addict
    Messages: 1,686

    It's a smart move.......:salute:


    I'm in the process of Trademarking......Code Red.....:drinkup:
     
  6. grandview

    grandview PlowSite Fanatic
    Messages: 14,609

    I think I'll trademark 'seasonal contract'wesport
     
  7. mulcahy mowing

    mulcahy mowing Senior Member
    Messages: 718

    What a joke are they going to chase every plow jockey in the country that uses the term? :laughing:
     
  8. 1olddogtwo

    1olddogtwo PlowSite Fanatic
    Messages: 11,529

    0 tolerance®.....
     
  9. merrimacmill

    merrimacmill PlowSite.com Addict
    from MA
    Messages: 1,822

    Let them have it. Zero Tolerance is a term that is tossed around much too freely in the industry, especially with the usual lack of definition in the contract regarding the term. Without definition (which I rarely see), what is zero tolerance?

    Is it just a good and timely snow removal job? Or is it no snow ever being allowed to accumulate on a property, having salt trucks follow loaders/pushers as they clear, attempting to achieve constant black/wet pavement no matter what conditions occur? Well, it depends on who you ask. The contractor, subcontractor, property owner, property manager, and even the courts will all have a different answer - with the lack of an agreed upon definition beforehand.

    That is my point, that too many people commit to contracts requesting "zero tolerance", but lack a simple definition of what that actually means.

    All that said, I'm sure that Tovar does a great job of covering themselves, but I am just referring to the common contractor who uses and commits to that term.

    To me, "zero tolerance" means that no part of the parking lot will ever accumulate any type of winter precipitation at any time. Which is of course, impossible to achieve in the real world.
     
    Last edited: May 20, 2014
  10. Mark Oomkes

    Mark Oomkes PlowSite Fanatic
    Messages: 10,868

    I know you know, but..............

    If they have salt trucks following loaders\pushers, they already failed. ;)

    I s'pose, in marketing, anyone can say pretty much anything they want. I'd just hate to be selling that term knowing it is impossible to achieve, if you go by the true meaning of the words.
     
  11. Herm Witte

    Herm Witte Senior Member
    Messages: 553

    My thought is; what level of liability have they set themselves up for with that terminology?
     
  12. Buswell Forest

    Buswell Forest PlowSite.com Addict
    from NH
    Messages: 1,668

    I will trademark
    "Pull your head outta your ***"
    "Zero ignorance"
    "Lowballers do it cheaper"
    "Will work for money"
    "Payment due when services rendered"

    and

    "Nobody gets out alive"
     
  13. Drakeslayer

    Drakeslayer 2000 Club Member
    from Carver
    Messages: 2,785

  14. merrimacmill

    merrimacmill PlowSite.com Addict
    from MA
    Messages: 1,822

    I'll be honest, this type of stuff really ticks me off. You would think that trademarks and patents would be something unique, or new.

    Now we have Amazon.com patenting the use of a white background for photography. That is totally outrageous to me. Can I patent the idea of a human consuming food? And charge royalties every time someone eats dinner?

    Check it out: http://www.theblaze.com/stories/201...feds-granted-amazon-that-you-may-have-missed/
     
  15. 1olddogtwo

    1olddogtwo PlowSite Fanatic
    Messages: 11,529

    "where's the beef" is trademark........
     
  16. Maclawnco

    Maclawnco Senior Member
    from OH
    Messages: 628

    Don't laugh. Intellectual property is real business. We have a great team doing ours and they have earned their keep. We will actually be selling one of our TMs. Not enough for me to retire on but it's a start.