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my new flyer

Discussion in 'Business Fundamentals' started by IMAGE, Dec 31, 2007.

  1. IMAGE

    IMAGE Sponsor
    Messages: 1,741

    will be 7.5" x 5" and and spammed all over town :)

    I might try the "post-it" idea and get 1000 or so and stick them on doors too.
    If you dont know the "post-it" idea-- do a search on Lawnsite
    [​IMG]
     
  2. Runner

    Runner Senior Member
    Messages: 957

    I like the house pic with the relatively clean driveway. Can you blow your truck up a little? Also, clean up in front of that single door just bit better, since the rest f the picture looks great as far a meticulous detail. Maybe a different fonts on the "post it note". I understand the desire for the "handwritten" thing, but see if you can find one that isn't quite as sloppy looking as that one.
    looks good, though!
     
  3. LoneCowboy

    LoneCowboy PlowSite.com Addict
    Messages: 1,760

    How come your truck doesn't have any lettering (and phone number) on it?
     
  4. IMAGE

    IMAGE Sponsor
    Messages: 1,741



    Thats the truck off the blizzard website. My truck does have lettering, but I lost my camera to computer cable in the middle of this moving(i'm moving), so until I find it- probally on the bottom of one of a hundred boxes, I am gonna use this truck for the initial run.
     
  5. IMAGE

    IMAGE Sponsor
    Messages: 1,741


    Thanks, yeah I can clean up around that door some with photoshop :) I allready took a garbage can, and my truck mirror out of the picture. This is what I started with.

    [​IMG]
     
  6. big acres

    big acres Senior Member
    Messages: 653

    Nice flyer -maybe you could photoshop your logo on the truck -just a thought. I do hope that the flyer is preceded by a knock on the door off residents in neighborhoods you are already in. Flyers are what you leave if they are not home, and "spamming" them around town will usually land them were spam usually goes -the junk mail file, and those full color flyers ain't exactly cheap.
     
  7. QuadPlower

    QuadPlower PlowSite.com Addict
    Messages: 1,056

    My $.02

    Leave the truck out. It looks fake. It is not perportional to the house. It's not your truck.

    At the bottom I would take out SERVING FM AREA and put INSURED. (assuming you are). If they got the flyer, you will service their area.

    I would put the phone number at the bottom. This will allow you to make it larger.

    RESIDENTIAL COMMERCIAL FREE ESTIMATES INSURED
    218-205-7198​

    Would you do that driveway for $25? If so would you reduce your price for a smaller driveway? Reason I ask is that not everyone has that wide of a driveway. Does your price always include the walk to the front door?

    Are you going to be putting these on houses? If so, what about on the post-it sticker put
    YOUR DRIVEWAY PRICE
    $

    Then when you left it on the door, you could write in the actual cost to do their driveway. That will save you from going back to give an estimate.

    Good Luck with it.
     
  8. IMAGE

    IMAGE Sponsor
    Messages: 1,741



    Thanks for the good ideas. I think I may just go park in that driveway and take a pic of my truck. Its a drive I do and the owners are out of town. I can buy a new cable if I have too... I really dont want too dig for the other one.

    Also, yes shoveling to the door is always included, and no that drive is not a $25 driveway. A $25 drive is a single wide with no sidewalks(but still shoveled to door). That one is $30, and there is no sidewalk, just the steps, if it had a sidewalk also then $35-40. If it was a corner lot with sidewalks $40-50.
     
  9. fireball

    fireball PlowSite.com Veteran
    Messages: 536

    Okay, I'll add another three cents with my opinion. First, great picture of a typical FM area house. The rest of the world doesn't understand the pride that Fargoians take in their garages. I have seen as many as eight garages and a thirty inch front door. Anyway, as previously stated the truck should be sized to the picture and probably contrasting colors. But it will get a typical homeowner to stop and look at it.
    I probably wouldn't waste my time or money on mass mailings or spam. I would take your flyer and probably make a catchy envelope out of it. I would take your current customer list and get the name and adress of the immediate neighbors and send them a personalized letter explaining your services. The most profitable customer to you is the next door neighbor and you have to target them. Route density starts to play a big part in profitability when you are doing residential work. A nice snowplow picture on the envelop will probably make them open it up to see what it is about. You might want to think about sending all your present customer's a copy of your new incentive program "if they refer a new customer to you, they get a 15.00 credit on their bill". You might want to go to the courthouse Cass or Clay each week and look at the property transfers for the past week. New owners are more receptive to new contractors and new ideas. And by identifying the address's you will restrict yourself to specific areas. Do you really want to drive from West Fargo to Dilworth in a snowstorm but it is the FM area.
    I don't need a flyer, the kids accross the street are doing it for $15.00---another thought to ponder---if the going rate for the neighborhood is that, are you wasting your advertising by showing a price that is higher or should you be advertising dependability, quickness, services, reliability.
    And if you notice in the Forum advertising Diesel Dogs is touting that they work with other contractors in removing piles of snow. You might want to contact them to see if they want to network with you to make piles.
     
  10. powerjoke

    powerjoke PlowSite.com Addict
    Messages: 1,341

    Steve my friend it looks o.k. with me......anyh advertisement is good advertisement,

    i have bulkd 2 different fliers (about6-7thousand) through the mail and through the newspaper insert and have seen less than a 1% return on customer's,

    signage has done the best for me (box trailer at one of my bigger lots,and trucks) so i don't know what to tell you

    but if you send it, send it through the mail all it cost is a stamp and it looks so much more profesional and personal when you send it to Mr.&Mrs. Jones instead of ringin the door tapeing a flier and running like hell back to the truck

    i have copy's of my flier's but i wont post them on your thread unless you want me too
     
  11. deere615

    deere615 2000 Club Member
    Messages: 2,919

    I like it, but I would take that truck out and have no truck in there or maybe your truck.
     
  12. IMAGE

    IMAGE Sponsor
    Messages: 1,741



    Fireball-- Thanks for the response. Those are all great ideas you have there. I especially like that catchy envelope idea. I think I may try that. I allready have a master name and address list for all of Fargo, and it would be really easy to write a personalized letter offering some of our services. I have noticed with my current customers they dont really seem to know thier neighbors, and they have not been looking around for the cheapest service, so they may not know about the neighbor kid doing it cheaper. I do like the idea of advertising qualities other then price too, that was kind of a last second addition.

    Thanks again for the ideas. This is exactly why I posted it on here, to get good ideas and to refine everything before going into print.
     
  13. IMAGE

    IMAGE Sponsor
    Messages: 1,741

    PJ-
    I am looking for a good spot to put up signs (I really like that sign posted in a different thread if you saw it). I was thinking about offering to do a place(resturant?, nice house?) in the area I want to do for free for the winter, in exchange for being able to put a nice sign up on the corner. Seems like a win-win, so we will see.

    Also, go ahead and post it up, I like seeing whats out there. Thanks, Steve
     
  14. musclecarboy

    musclecarboy 2000 Club Member
    Messages: 2,303

    Honestly, just take a pic with your truck in the drive. If I was you, I might even shovel the driveway with a metal edged shovel to get it super clean. When someone sees the truck in the flyer then in real life, it gives a personal feel.

    just my.02
     
  15. IMAGE

    IMAGE Sponsor
    Messages: 1,741


    Tomorrow I am heading over there to salt the driveway. I will get it really really good and "Picture Perfect". Hopefully it will be warm enough tomarrow to get it nice and clean by late afternoon, because that is when the sun should be right for a good picture with my truck. I am gonna take a few pics, with and without the truck.

    If this house doesnt sell by spring, I will be mowing it also. So I am gonna try to get really good pics of it all nicely mowed also so I can use the same house on both sides of a 2 sided flyer for next year. :nod:
     
  16. Gicon

    Gicon Senior Member
    from MA
    Messages: 989

    Image, would you be mad if I stole your idea??? Well done.
     
  17. IMAGE

    IMAGE Sponsor
    Messages: 1,741


    I wouldn't of posted it if I cared if anyone else used it. We are all on here to help each other is how I see it. Good Luck with it, let us know if it works.

    I got over there and cleaned up the drive really nice today, but I didn't have time to wait for the salt to kick in, I will get there tomarrow for the pic, and by the end of the week I will try to get you guys a final version. Thanks for the ideas everyone.
     
  18. IMAGE

    IMAGE Sponsor
    Messages: 1,741

    Anyone want to try?

    Here are a couple better pics, if anyone wants to try to make a better half page flyer then I had, please have at it and let us see your work!

    [​IMG]

    [​IMG]
     
  19. Runner

    Runner Senior Member
    Messages: 957

    Geez oh Pete....that is 10 times better than the first! Personally, I like the truck better, too...aLOT better. I am going to own a truck exactly like that one day. It is just one of those goals. wesport
     
  20. LoneCowboy

    LoneCowboy PlowSite.com Addict
    Messages: 1,760

    that looks real good
    how do you keep your truck so clean in the muck?
    but yeah, much better than the first one.