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Marketing residential driveways

Discussion in 'Business Fundamentals' started by Red Wagon, Apr 22, 2012.

  1. Red Wagon

    Red Wagon Junior Member
    Messages: 9

    I would like to know how the guys with tractors and blowers marketed their driveway service when you first got into this business. How do you keep the route tight in the beginning. Any info you would be willing to share with me would be much appreciated.
     
  2. grandview

    grandview PlowSite Fanatic
    Messages: 14,609

    What type of tractor and blower you using first?
     
  3. Red Wagon

    Red Wagon Junior Member
    Messages: 9

    i dont have one yet. i am trying to do a little market research.
     
  4. grandview

    grandview PlowSite Fanatic
    Messages: 14,609

  5. Red Wagon

    Red Wagon Junior Member
    Messages: 9

    Thanks i have already read a lot about paul but havent seen those pictures. His business is qiute impressive.
     
  6. RLM

    RLM PlowSite.com Addict
    Messages: 1,270

    Red wagon where are you located ?
     
  7. Red Wagon

    Red Wagon Junior Member
    Messages: 9

    Massachusetts
     
  8. grandview

    grandview PlowSite Fanatic
    Messages: 14,609

    That narrowed it down!:D
     
  9. snoworks07

    snoworks07 Member
    Messages: 34

    In our experiences, local papers don't work to well if you trying to keep your route as tight as possible. We skip any formal kind of advertising all together.

    What does work is targeting areas where you already have clients. Use handouts and fliers with a combination of us postage mail mixed in to clusters of blocks, etc. After 18 years of doing business, and implimenting this marketing tool, I know within a couple of percent how many homes I need to target to get to my pre-determined goals.

    I have a 3-5% call back rate on the # of fliers I hand out. Of those 3-5%, I sign a tad under 50% to seasonal contracts.

    Simple, easy math.
     
  10. RLM

    RLM PlowSite.com Addict
    Messages: 1,270

    Thanks Grandview, I only asked because there was (may still be) a Red Wagon lawn care here that had a bad reputation.
     
  11. Red Wagon

    Red Wagon Junior Member
    Messages: 9

    Thanks grand view that's some good info.
     
  12. Red Wagon

    Red Wagon Junior Member
    Messages: 9

    Sorry about that I am from Chelmsford