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Marketing/Advertisments

Discussion in 'Business Fundamentals' started by mdrier, Dec 30, 2008.

  1. mdrier

    mdrier Junior Member
    Messages: 6

    Just inquiring if their is any good advice on advertising for new busness besides word of mouth. Most accounts are driven by low bid these days.
     
  2. Hunter9

    Hunter9 Member
    Messages: 64

    You need to advertise simple and affordable to start. Try doing something that you can track. Like a discount coupon in a paper or something.

    From there you need to "sell" the value of your service vs. the price of your service.

    People many times cannot separate Value from Price. It is our job as a service provider to help educate (albeit one customer at a time) that "Price does not equal Value" and "Value does not equal Price".
    When bidding jobs, be sure to take the time to explain what you can/will do for the money. Also to ask specific questions. I have found it works to offer some services "ala cart" so I can explain each service (plowing, salting, sidewalks, roofs, etc). Try to stay away from the "drop you bid on paper at the door" unless you have to. In those cases make sure you clearly explain the charges and what will be done, so apples to apples comparisons can be used.
     
  3. IMAGE

    IMAGE Sponsor
    Messages: 1,741

    Send letters. Walk in and talk to managers. Ad in paper. << those are the cheapest ways to drum up some work.

    Radio ads, website(a good one, dont waste time on an amature looking site), direct mass mail, tv ads, business announcements, sports team sponsorships, community event sponsorship, free t-shirts, and a million other ways to advertise - all aimed at creating a brand (meaning similar themed, recognizable) for your company are more avenues that you may choose to use as you grow.
     
  4. Captain

    Captain Senior Member
    Messages: 101

    What kind of work are you trying to get??? Driveways or Commercial.

    Most people at this time of year are already under contract with someone. Especially commercial accounts. You may be able to pick up some driveways by advertising in Craigslist, but again, most people have already signed on with someone by now.

    For next year, start advertising in September, and knock on some doors.