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Flyer return rate

Discussion in 'Commercial Snow Removal' started by Mikemat31, Dec 17, 2011.

  1. Mikemat31

    Mikemat31 Member
    Messages: 72

    HI all I am 17 my friend and I handed out around 75-100 flyers. most likely around 80 but I have gone on one estimate every day after school. So far I went around 6 estimates all of which came from the flyers. thats 7.5% call back. Which is unheard of. I know I won't get all of the estimates I give out but if I am lucky and land 3 I will be thrilled. In addition I live in the town in which I hand my flyers out in, and I haven't gotten one other ad from another company advertising snow removal. I think with a combination of a stormy winter last year people might be worried. I am wondering what others are experiencing with return rates and is this percent normal

    thanks
    mike
     
  2. grandview

    grandview PlowSite Fanatic
    Messages: 14,609

    Not so much of estimates but it;s the closing rate that you want high.
     
  3. WIPensFan

    WIPensFan PlowSite Veteran
    Messages: 3,507

    The word "Flyer" makes me cringe.
     
  4. grandview

    grandview PlowSite Fanatic
    Messages: 14,609

    "Flyers" do suck!
     
  5. Bison

    Bison Member
    Messages: 59

    Everybody has to start somewhere , good luck
     
  6. WIPensFan

    WIPensFan PlowSite Veteran
    Messages: 3,507

    Not to keen on the word "Bison" either!:laughing:
     
  7. grandview

    grandview PlowSite Fanatic
    Messages: 14,609

    Easy there You waddling mammal!
     
  8. TOP NOTCH

    TOP NOTCH Junior Member
    Messages: 3

    Return on flyers is normally around a 1% return, that's way doing sealing season we send out 10k at a shot at least here in pa
     
  9. xtreem3d

    xtreem3d PlowSite.com Addict
    Messages: 1,548

    around here alot of the ad company's claim a 2% return
     
  10. Mikemat31

    Mikemat31 Member
    Messages: 72

    Another person called me tonight. My dad is in sales and even on leads that were referred to him requesting more information he said maybe 1-100 will seriously inquire. That doesn't mean do business. I guess we will find out if it ever snows.
     
  11. OC&D

    OC&D PlowSite Veteran
    from Earth
    Messages: 3,064

    I'm not sure what you mean here. I'd be a little worried that I'm underbidding if my closing rate is too high.