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Facebook for Business - Social Media Advertising

Discussion in 'Business Fundamentals' started by merrimacmill, Apr 3, 2012.

  1. merrimacmill

    merrimacmill PlowSite.com Addict
    from MA
    Messages: 1,822

    I thought it would be a good idea to have a thread that gets into the topic of social media in business, how each of us use it, and what benefits we have found from it. I personally believe (along with many others) that social media is the biggest thing in branding/marketing since the internet. Its a must for any company at this point.

    Each of us can post our company's page, exchange ideas on social media marketing and branding, and see/follow what others are doing with it.

    Personally, I run several paid facebook ad campaigns for my two most important pages. I have began to understand the concept behind it a lot more as of late, and have been able to begin engaging the audience slightly more. I still use the word "slightly" because much of my "likes" are not customers or prospects, which is what I am working on with the paid ads. The ads have been working for views (about 170 views a day with a $10. a day budget), and likes. The targeting of prospects with facebook's ad program is great. I am able to really narrow down exactly who I want to target based on age, location, and interests. Much like google adwords or yahoo behavioral targeting.

    Here is a link to my main page


    Next is a link to my snow blowing page for DrivewaySnowblowing.com . This page is newer, so there are not a lot of pictures, likes, or activity yet.. But its a work in progress.


    How do you guys use social media? Have you found benefits in being very active with it? Is there anyone else running paid ads? And most importantly, lets see everyones company's page (no, we don't want to see your personal one..).
    Last edited: Apr 3, 2012
  2. cda817

    cda817 Senior Member
    Messages: 284

    I have started actively updating our Facebook page and also having a couple of different ads running. We are averaging a 100+ views a day. I am still having trouble getting people to "Like" the page as well. Have not quite figured out what would be a motivator for that.

    I really like the ability to specifically target who views the ad. I have been getting some good reviews from people who "see us every where online".

  3. DJ Contracting

    DJ Contracting PlowSite.com Addict
    Messages: 1,392

    We use FB too

    Yup we use it for our business also had so so response tho.
  4. merrimacmill

    merrimacmill PlowSite.com Addict
    from MA
    Messages: 1,822

    Interesting, just checked it out you have a good page, pretty engaging. I've been studying a lot about creating a page that engages prospects enough to hold they're interest. Some larger companies (wal-mart, coca-cola, target, etc..) have very engaging posts, granted they have 40 million + people following it...

    The timeline format is also great for businesses to display your companies history. This is something I still need to work on and update but you can make it go back to the beginning of you company, posting stories and photos from the start. Wal-Mart has a great example of this, going all the way back to the founding of it. Gives customers a good company history in a way most websites can't.

    The other key thing that makes facebook ads so unique is that people visit they're facebook's everyday, multiple times a day, all week. You will never get anyone to visit your website everyday, but they will see your ad on facebook everyday. Also it becomes a lot easier and more likely for someone to click on the link to your facebook page while on the site browsing anyways, than it is for someone to type in your address and visit your site. I see the trend leaning towards facebook becoming the hub of peoples everyday digital life. They will become less and less likely to want to leave that facebook "bubble" while on the web, with the more information and resources that become available on there. The new human directory if you will. With all the new apps, news feeds, and other services the site is releasing, it is more and more becoming peoples "go to place" for all aspects they're digital life. Personally, its a bit scary. But business/advertising wise, its revolutionary.
    Last edited: Apr 4, 2012
  5. M & MD Lawn

    M & MD Lawn Senior Member
    Messages: 361

    I have had mine for a while, I don't pay for adds yet, just haven't pulled the trigger and wasn't sure if it would actually work. I looked at you guys pages and mine is nowhere near...I am trying to get better at it somehow.

  6. show-n-go

    show-n-go Senior Member
    Messages: 776

    The way we get people to like our page here at my car dealership is to take their picture with their new car and post it on our site, I always let them know that if they like our page i will tag them in it. You could do something similar if you do resi accounts, who wouldn't want a picture of their house on FB looking all nice with a fresh mow or new landscaping or whatever.. even if they just like the picture all of there friends will see your post and name. Just food for thought, we do a very good job on Fb and thats just one of the ways we get new "likes".
    The other thing we do is find a local charity or good cause that needs donations, we pay $1 for every new "like between this date and that date. Most of your current "fans" on Fb will share your post to help raise money without spending any themselves. Plus it puts yor company in a good light with the community and you get to do something good while helping your business.
  7. CGM Inc.

    CGM Inc. PlowSite Veteran
    from Ontario
    Messages: 3,589

  8. cda817

    cda817 Senior Member
    Messages: 284

    I completely agree. Facebook is transitioning to a one stop shop, and with the older generations starting to embrace it as well it will only gain in credibility. I think part of the problem is that many of the people who are 40+ still see it as a haven for the young people, and are slow in utilizing it as a way to engage with a contractor.
  9. Longae29

    Longae29 PlowSite.com Addict
    Messages: 1,954

    I have been maintaining a facebook page for a while. I have 70+likes, I add content once or twice a week, including weather updates, what our crews are working on, seasonal suggestions for landscaping, etc.

    Mainly the people that "like" the page are people that are my personal friends on facebook. I have a few randoms, or people I don't know, but they seem to be from out of state. I advertise to new customers that they can "find us on facebook", none have though. I guess I should start including a line on the bottom of invoices to get current customers to take a look, but we are close to 100% commercial so I'm not sure they would even care to.

    One thing I do like is that one a google search for our company name, the facebook page shows up #1. This is probably the most valuable part of the facebook page in my mind.
  10. Plowtoy

    Plowtoy Senior Member
    Messages: 929

    Good Thread!! I just started a facebook page a few weeks ago. Being that it is spring and all we do is snow/ice management, there hasn't been much activity on it yet. You are welcome to check it out if you like, www.facebook.com/afterhourssnowplowing . I suspect that I will post more as the next winter season approaches
  11. CGM Inc.

    CGM Inc. PlowSite Veteran
    from Ontario
    Messages: 3,589

    I gave all of you on here a "like" since non of you operate close to me and even if so I wouldn't have an issue.
    Rather know who you compete with or against ;)
  12. basher

    basher PlowSite Fanatic
    from 19707
    Messages: 8,990

    Social media is very strong in marketing. Boss used it brilliantly for the DXT release.
  13. Meezer

    Meezer Senior Member
    from Indiana
    Messages: 291

    I disagree.

    From a business standpoint, I see no need waste time on it. Just like I see no need to waste time(& money) advertising in the phone book, newspaper, etc.,

    Btw, If anyone wants to engage with me, the contractor, they can easily do that thru our website, email or via phone.
  14. Grassman09

    Grassman09 2000 Club Member
    Messages: 2,806

    Advertising in the phone book is a waste of money. Was spending $8400 a year for some small adds. Never did it pay for itself. Glad T stopped listening to the pushy yellow pages rep.
  15. Mackman

    Mackman PlowSite.com Addict
    from S.E. PA
    Messages: 1,356

    Here is my page.


    I ran about 400 bucks worth of facebook ads. I got 1 pump job from it. at 225. So i stop the ads. It didnt pay for me.
    Last edited: Apr 16, 2012
  16. BC Handyman

    BC Handyman PlowSite.com Addict
    Messages: 1,838

    Here is my page, I'll like whoever likes me.


    Having a facebook page is usefull, but it wont make you rich. Like a tool or everything else if you know how to use it properly it will be more effective then using it inproperly.
  17. BC Handyman

    BC Handyman PlowSite.com Addict
    Messages: 1,838

    Make sure you like me as your business so I know what company to like back. To do that click on the little down arrow in the very top right corner & click use facebook as you company name. That way your posts are under your company name & I can find you to return like.
  18. SullivanSeptic

    SullivanSeptic PlowSite Veteran
    Messages: 3,419

    This is a great topic. We started our facebook for my summer work. We are starting to use Facebook to update customers with the day to day stuff. We are hoping that customers will get a taste of some the stuff we do in more detail. We are gonna offer specials and giveaways to people that like us and post on our wall. Stuff like hats and t shirts. There is so much info that can't go on a website. Facebook is great for that. Here is our page. Www.facebook.com/SullivanSeptic
  19. hlntoiz

    hlntoiz Senior Member
    from NW, CT
    Messages: 588

    FB has been a HUGE part of my marketing. I worked all winter from FB referrals and friends and family, This season alone Half my work so far has been in some way related to FB.

    80% of the time potential customers are already on FB, I always send them to my page to see pics and see what people have wrote about me.
  20. kg26

    kg26 Senior Member
    Messages: 300

    I don't see it yielding much results as most use it to see what the people they used to sleep with are up to. In order to truly have effective marketing you have to know where your market is. What do they read. willing to be what they are reading is not on Facebook.