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Advertising

Discussion in 'Business Fundamentals' started by Elite Property Services, Aug 31, 2009.

  1. Elite Property Services

    Elite Property Services Senior Member
    Messages: 230

    I am looking for some input. I can advertise on a 4'x8' sign on a heavily traveled highway for a minimal fee. I was wondering what you guys thought should go on the sign. Would like to keep it simple. Any suggestions would be great.


    Thanks Nathan


    SNOWPLOWING
    *phone number*
     
  2. Mick76

    Mick76 2000 Club Member
    from Maine
    Messages: 2,157

    I'm in the phone book $500(I'm not doing this next year), I've done the local paper $40 a week(when I first started out)..... the things that worked for me is Lettering my truck $250 (people in some intersections stop and ask me for a card, of which I have pleanty in the truck)... doing a good job at the lots I have, and calling new businesses asking if their accepting bids....

    persistance and being professional is key


    Good luck and let us know if you decide to so the billboard thing...
     
  3. terrapro

    terrapro PlowSite Veteran
    from MI
    Messages: 3,874

    snowplowing
    business name
    phone number
     
  4. redman6565

    redman6565 PlowSite.com Addict
    Messages: 1,411

    best advertising is signs on your truck and quality work. nobody can dispute results.
     
  5. Mick

    Mick PlowSite.com Veteran
    from Maine
    Messages: 5,546


    Agreed. If you're a one-truck operator, you want to keep it local and that - plus some business cards - will do the trick. As you grow to more trucks, you will want to expand your advertising "reach" (paper, yellow pages etc) till you become a national company with a sales force and slick brochures.
     
  6. Elite Property Services

    Elite Property Services Senior Member
    Messages: 230

    Thanks for the input. I have kept it local for the past 7 yrs. I am ready to expand. The sign spot is $200 for 6 months. The location is only 3 miles from me so I think it could give me some more local and not so local work.I think its worth it what do you guys think
    All suggestions welcome thanks
     
  7. terrapro

    terrapro PlowSite Veteran
    from MI
    Messages: 3,874

    I would jump on that deal!
     
  8. QuadPlower

    QuadPlower PlowSite.com Addict
    Messages: 1,056

    Take it. I would add "Free Estimates" to what others have said.

    Maybe an easy to print picture or your logo.

    Who is doing the graphics and how much does that cost?
     
  9. JohnnyRoyale

    JohnnyRoyale 2000 Club Member
    Messages: 2,935

    Price is good, sign may be small though. JMO
     
  10. JR Snow Removal

    JR Snow Removal Senior Member
    Messages: 390

    that's a great price if i were you because of the size of it tell them you want the background to be PMS 021 orange or a bright orange and the letters black with a white stroke an your logo this will pop nice and draw attention. just my 2 cents tho I'm a printer when there's no snow:realmad:
     
  11. Lux Lawn

    Lux Lawn PlowSite.com Addict
    Messages: 1,137

    Thats a great price.


    What I ould do.

    Snow removal
    Business Name
    Number
     
  12. BeSeenGraphics

    BeSeenGraphics Member
    Messages: 60

    Sounds like a great deal. I've even seen some people clean up a lot after a storm and then put simple coroplast yard signs at strategic places around the lot. How many times have you went by a real nice job and wondered who done it. Usually it's the ones laying down the most salt that have them. They can...because their lots look real good.
     
  13. dunlaps lawncare

    dunlaps lawncare Senior Member
    Messages: 111

    i'd go for it
     
  14. BeSeenGraphics

    BeSeenGraphics Member
    Messages: 60

    Any updates? Did you go for it? I'd run one ad for 6 months and then switch it up for the other 6 months. Better jump on it before somebody else does. Try it out once anyways. Ask people how they heard about you when they call.
     
  15. Elite Property Services

    Elite Property Services Senior Member
    Messages: 230

    Hello my sign will be done today. I hope that it can go up today. The sign will be 4x8 black with flourescent yellow letters. I will let you guy's know how it goes.
     
  16. BeSeenGraphics

    BeSeenGraphics Member
    Messages: 60

    Very nice! I hope it goes well for you!
     
  17. brett.archer

    brett.archer Junior Member
    Messages: 18

    i spent 1250 bux on my truck lettering and have recieved one phone call in 2 years, 900 on a phone book ad maybe 6 calls. 50 bux on a banner from halfpricebanners.com and have made over $1500 bux from biz ive earned from that sign. DO IT
     
  18. mullis56

    mullis56 Senior Member
    from Indiana
    Messages: 824

    Word of mouth! Good work and referrals!
     
  19. bsuds

    bsuds Senior Member
    Messages: 192

    I already have a banner. Where did you put it to get those results? I was thinking about parking my enclosed trailer at a busy intersection and putting the banner on the side of it. What do you think? Any other ideas what to do with a banner.
     
  20. BeSeenGraphics

    BeSeenGraphics Member
    Messages: 60

    You can do that. Also...when you got to the mall, grocery store, or just about anywhere...park out in the parking lot so that all the people coming in can see your sign. Make the long walk to the store. It's worth it.