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2016 Snow Industry Benchmark Report

Discussion in 'Business Fundamentals' started by CMReinholz, Jun 22, 2016.

  1. CMReinholz

    CMReinholz Sponsor
    Messages: 19

    Hi,

    Today we released the results of a comprehensive survey of snow removal businesses, the 2016 Snow Industry Benchmark Report. Some of the key findings:

    • Government regulation is becoming a more pronounced threat to the typical snow business. Last year, just 3% of respondents indicated government regulation was the biggest threat to their business. That’s up to 14% this year.
    • The use of GPS tracking has exploded in the past three years. 50% of respondents use GPS tracking software, nearly double what was reported in 2014. It’s a must for a large business, with 70% of businesses with more than 10 employees using GPS software.
    • Labor shortages are forcing more contractors to hire subcontractors, with 60% of respondents using subcontractors. They’re also using more, with 35% using more than 5 subcontractors during a typical snow event.
    • Though word of mouth is still the primary source of new customers for the typical snow removal business, digital marketing is starting to drive results. 23% of respondents selected either their website, email marketing, social media or their blog as the primary source for new business.
    • Software makes snow businesses more profitable. Contractors who use field service software like HindSite are more than 10% more likely to experience profit margins in excess of 20% than those that don’t.

    We also interviewed four snow removal businesses for the Benchmark Report to learn what they're doing to grow their businesses and trends they see in the snow industry.

    I'm biased, but I think it's well worth the download :).

    CLICK HERE TO DOWNLOAD THE 2016 SNOW INDUSTRY BENCHMARK REPORT.

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    Have a great day!

    Chad
    Marketing Manager
    HindSite Software
     
  2. CMReinholz

    CMReinholz Sponsor
    Messages: 19

    Webinar: 10 Lessons From the 2016 Snow Industry Benchmark Report

    Hi,

    Join us at 1 p.m. Central on Tuesday, July 19, for a free webinar, 10 Lessons from the 2016 Snow Industry Benchmark Report. In the webinar we'll cover:
    • Why litigation is on the rise - and what to do about it.
    • Why investments in digital marketing are starting to pay off
    • Why it's so important to have a mix of contracts
    • And more!

    CLICK HERE TO REGISTER!

    For a sneak peek at some of the content check out today's blog post, Three Lessons from the 2016 Snow Industry Benchmark Report.

    If you're interested, but can't attend, still register. We're recording the webinar and will send you a link to the recording when we're done.

    Have a great day!

    Chad Reinholz
    Marketing Manager
    HindSite Software