I would agree with the naysayers. It sounds shady to me if you dont inform customers of the affiliation.
I dsont see a problem with owning two businesses, but it kind of sounds like your decieving people. I say no to this. However I feel if you can keep people informed and the affiliation between the two businesses is well known that would be ok. Just so everybody knows they are spending money with YOU. Maybe some of these new clients you have, went with this other company for a reason, like they dont like you.(im not saying thats true, I have no idea) Look at SNAP-On Tools, they are high quality and expensive. Look at Blue Point, they are cheaper and many cases foreign made, but they are owned and sold by Snap-On. They do this very succesfully, but everybody knows about the affiliation.
I wouldnt want to have a high grade business and a lower grade business. In the landscaping/snow industry its a terrible idea who wants lower grade landscaping amd snow removal? If you do decide to offer a service at a cheaper price with this second business make sure the quality is subpar. People get what they pay for. If your second company offers cheap prices and does great work like your other company, wont consumers think your other company is gouging them?
For the most part I think your idea is foolish. Its great to own two companies, but dont decieve people and dont offer one company as cheaper. Thats just dumb. It works for snap-on and bluepoint because bluepoint is made overseas and they can offer it cheaper. You CANT offer your services cheaper.
Wille Enterprises, LLC