This year since I'm out of school and I'm working, I want to plow a few driveways. I'm planing on hanging flyers up at a couple local stores. When do you guys put ads and flyers out? What do your flyers say?
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2010 Volvo Wheeler D13 375hp 11' Plow & Wing Hopper Spreader - Maine DOT Truck
2010 Toyota Tundra 4.6L Double Cab 6.5' Bed 7.5' Fisher - Dad's Truck
2002 Chevrolet 1500 4.8L Reg. Cab 8' Bed 7.5' Fisher - My Truck
2004 Arctic Cat 500 4x4 60" Plow
1978 Allis-Chalmers 5050 50HP Tractor with Bucket Loader
Seasonal contracts went out at the end of July. I have had workers handing out flyers for the past two weeks. We continuously hand out flyers unitl Mid October.
I would suggest you target specific area's that you want to service and hand out flyers to homeowners, etc. Using the local paper, IMO, does not yeild good results.
Go right to the source.Spend some time walking an area you want,Meet and greet day!
Quote:
Originally Posted by snoworks07
Seasonal contracts went out at the end of July. I have had workers handing out flyers for the past two weeks. We continuously hand out flyers unitl Mid October.
I would suggest you target specific area's that you want to service and hand out flyers to homeowners, etc. Using the local paper, IMO, does not yeild good results.
I live in a very small town (less than 800 people) and there are a few other small towns in the area so, pretty much everybody knows everybody. I want to plow in this fairly small area. I think I might make up some flyers and hand them out to people like you suggested. What do your flyers say and look like?
__________________
2010 Volvo Wheeler D13 375hp 11' Plow & Wing Hopper Spreader - Maine DOT Truck
2010 Toyota Tundra 4.6L Double Cab 6.5' Bed 7.5' Fisher - Dad's Truck
2002 Chevrolet 1500 4.8L Reg. Cab 8' Bed 7.5' Fisher - My Truck
2004 Arctic Cat 500 4x4 60" Plow
1978 Allis-Chalmers 5050 50HP Tractor with Bucket Loader
I target commercial year round. While its snowing make sure they are happy with their current contractor, after the snows done I call to try and sign them for next winter while the horrors of the old contractors are still fresh. All summer and fall is spent cold calling.
Residentials are a little different. My returning customers are getting there renewals about right now. I have 3000 postcards going out in October. I find around me at least if I send to early they either throw it away or keep it untilled were buried and I get a bunch of call ins.
i started in early august with renewals, always handing out flyers year round and talking to local businesses,
getting your name on trucks is always good adverticing.
For those of you that snow removal is not your only service offered, do you guys make a seperate flyer for snow removal or do you just have snow removal on your flyer/ door hanger? We curently just have one have flyer and put them out here and there all year round, but I'm thinking it may be worth targeting just snow in sept and oct.
I get out and do some old fashion walking and bang on doors. I have photos of my drives. And some of my competition's drives. Works about 70% of the time and I show them that I'm insured. And I ask if the Guy they had last year was. Most of the time they don't know. The last few years I had one truck. This year I have 2.
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