Looks like a Snowbear, they used to sell those at Costco around here. It has an electric winch to raise/lower and a handle to manually pivot left or right. Theyre a cheap light duty units to use on a personal driveway. I had one that came with an old suburban and folded it in half on a piece of belgian block.
'06 Chevy 2500HD CC/LB D-MAX LBZ-Allison. 8' Western Pro, more to come.......